Miscommunication
is the root of all evil.
If your digital experiences aren’t clear and easy to use, you’re probably losing people.
Put their needs first, and leave them curious, enlightened, and ready to take the next step.
Let’s make your products clearer and simpler.
What d0 we need to solve?
We’ll start by taking a look at the business case and asking questions to make sure stakeholders are aligned. Next, we’ll look at your competitors to understand what they’re doing well, and how you can stand out. Then, we’ll audit the usability, design, and content of the existing experience to identify improvements.
Who are we trying to reach?
It’s easy to get so focused on project goals that we forget to consider how it will benefit our audience. Looking at the project from the user’s perspective helps us identify solutions that will be most effective. We’ll take a look at demographics and psychographics to uncover potential customer problems, desires, behaviors, and attitudes.
How do we get there?
Once the business opportunity and user needs are identified, it’s time to establish a course of action. We help you create a strategic vision and tactics that will both solve the customer problems and meet the business needs.
What does it look like?
With a strategy in place, the design process can begin. The first step is to outline key messages and desired content. Next, we’ll create wireframes that show how the experience could look and function. The wireframes serve as a working draft, allowing us to focus on the structure first, iterate quickly, and identify development risks early.
Is it ready to launch?
It’s hard to evaluate how useful and desirable a product is without trying it out on real people. We facilitate testing to see how users respond to prototypes, and use the findings to make informed refinements. We partner with creative, technical, and business teams throughout the process, and our deliverables are useful and usable for the people we hand off to.
Services
From discovery, to planning, to polishing, let’s make your user experience click.
Strategy
Vision Refinement
Workshop Facilitation
User Research
Personas
User Experience
User Testing
Experience Maps
Wireframes
Prototypes
Documentation
UI Libraries
Style Guides
Content Inventory & Tracking
Interactive Specs
“The way Laura engages both business and technical leaders, and takes them on a deliberate march, is fascinating. She's very gifted.”
Mike DeBock, Executive Director, NextEra Energy
“Laura Horan is curious, engaged, driven and accountable. Her strength, clarity of thought, integrity, and communication allowed us to hit important deadlines with great work.”
Mark Holterhaus, Director of Experience, Slalom
“Laura is a calm hand on the wheel. She strikes a Goldilocks balance between questions and facilitation.”
Rich Argentieri, President, NextEra Analytics
