My approach started with reviewing all of the existing materials they had about the project goals and the market. I made sure I was fluent enough to earn their trust. Next I facilitated a workshop to get to know the team and what they were trying to accomplish. Most of them hadn’t been exposed to user experience practices, so I made sure to emphasize the purpose and value of the work I was leading. I helped them understand that when we look at the solution through the eyes of their target audience, we can design something they’ll actually use. We need people to actually use the product if we want it to succeed. After facilitating stakeholder workshops, interviews, and competitor research, I condensed the findings into a simple, high-level strategic framework that guided the rest of the experience work.

From there, I created iterations of user flows and wireframes, testing prototypes along the way, to establish an end-to-end online experience that would engage users. I created a library of reusable content blocks that could the design and development teams used as a foundation to bring the experience to life. I created a wireframe prototype of the solution and tested it on Texas residents that aligned with our personas.