I solve problems that drive engagement and connection.

As an experience designer and strategist, I’ve been improving live and digital experiences for over 20 years. I’ve been a strategist, information architect, UX practitioner, speaker, and facilitator, working across industries including software, manufacturing, healthcare, energy, non-profits, the arts, and retail.

See My Work

My Approach

What do we need to solve?

I’ll start by taking a look at the business case and asking questions to make sure stakeholders are aligned. I’ll use these insights to craft clear and focused vision and opportunity statements that your team can rally around.

Who are we trying to reach?

It’s easy to get so focused on project goals that we forget to consider how it will benefit our audience. I look at your product or service from the user’s perspective and identify their problems, desires, behaviors, and needs. I turn these insights into personas and journey maps that help your team find common ground through empathy.

How do we get there?

Once the business opportunity and user needs are identified, it’s time to establish a course of action. I combine qualitative and quantitative inputs to create a strategic “sandbox.” I help your team ideate and strategize within that sandbox to build the framework for moving forward.

How do we bring it to life?

With a strategy in place, the implementation and activation processes can begin. I help turn the best ideas into working prototypes that can be tested and iterated upon. I create roadmaps that are clear, feasible, and rooted in our strategic objectives. I work closely with creative, technical, and business partners to ensure the experience is not only useful and usable, but delightful and engaging.

Skills

Strategy

Brand & Product Strategy
Design Strategy
Personas & Journeys
Content Strategy

User Experience

User Flows
Experience Maps
Wireframe Prototypes
UI Systems

Leadership

Workshop Facilitation
Roadmap Management
Stakeholder Alignment
Project Oversight

Industries

As a versatile designer and strategist, I’ve worked across a range of industries. From software start-ups, to sustainable energy, to non-profit road races, I use a hands-on approach to drive innovation from ideation to execution.