The team was inspired by the truth that approaching mundane tasks in new ways shifts how we feel about them. This deeper emotional benefit provided a fresh way to think about the importance of simplicity, which became the springboard to reimagining the brand. The new visual identity reflected familiar images that small business owners engage with everyday. The new voice and tone felt conversational and trustworthy.

To promote the new brand, we created an interactive campaign. This short, fun quiz invited potential users to tell Stamps about themselves and find out their unique small business persona. In return, they received a shareable description of their style. The campaign was used to generate social impressions, collect leads, and enable personalized follow-ups.

I established a set of archetypal small business strengths that represented our core audience personas. I designed quiz logic, mapping user responses to each of the strengths. I create a functioning prototype in Figma that allowed us to test and iterate quickly before finalizing the experience for launch. I worked closely with the creative team to produce motion, graphics, and copy that balanced the brand identity with usability.