Relishing the character of a legendary hot dog joint.
THE CHALLENGE: How can we turn what’s already a local food icon into a local pop culture icon?
Uncle Franky’s is known across Minneapolis for its unbeatable hot dogs, and its charming character. It needed a brand that could amplify what makes it so great.
Superhuman created a family mythos for the “Uncle Franky’s” family, shaping characters for Franky and his whole family. Then, we built these stories into short films, murals and fun, long-form menu stories that weave a series of tales. We also conducted a photoshoot that pairs this illustration style with images that show just how delectable the food is.
Client: Uncle Franky’s
Industry: Food & Hospitality
My Role: Experience & Account Lead
Services:
Visual & Verbal Identity
Brand Activation
Custom Photography
User Experience
Content Strategy
Social Media
Website Design & Build
Copywriter: Erin Mackaman
Designer: Andrew Beckman
Brand Identity
Results
Increased Website Traffic
3x higher than industry average site visits post-launch.
Client Testimonial
“[Superhuman] made us stronger through simplicity—and kickass creative! SH guided us every step of the way.”
~Alison Fairbanks, Uncle Franky’s
Client Testimonial
“We have a fresh new way to tell our story without losing the character our customers love.”
~Larry Domek, Uncle Franky’s Owner