Striking the Balance Between Personality and Professionalism
THE CHALLENGE: How do we create a brand that embodied the adventurous and dynamic people within while simultaneously capturing a luxurious feel.
Wildhouse started by providing custom stationery for events, but they grew into a full-service event design and production powerhouse. They needed an updated brand that would reflect their unapologetic ambition and authenticity as well as their extensive services.
Drawing inspiration from their name, we crafted a brand with motifs inspired by the natural world. We represented their fearless spirit and exceptional event production prowess through bold linework in the leopard logo, complemented by a vibrant yet refined color palette and an approachable but bold verbal tone.
Client: Wildhouse
Industry: Media & Entertainment
My Role: Strategy & Account Lead
Services:
Brand Strategy
Visual & Verbal Identity
Brand Activation
User Experience
Content Strategy
Social Media
Website Design & Build
Copywriter: Malia Horgen
Designer: Beccah Peper
Brand Strategy
Brand Identity
Activation
Website
Results
Perception Shift
The business successfully shifted its core customer profile from local wedding couples to high-net-worth individuals and corporate brands. They captured national media attention for executing massive, high-budget private installs—such as a viral, $50,000 custom-fabricated Halloween activation that required a 20-person crew to build over two days.
Bigger Clients
The shift to a luxury agency identity directly enabled them to command five- and six-figure project fees. Today, they routinely pitch and build interactive spaces for globally recognized enterprise brands.
Client Testimonial
“We’ve had an identity crisis at Wildhouse for a few years now. Working with Superhuman gave us a strong voice and a clear direction. We finally know who we are, and we can’t thank Superhuman enough for that!”
~Ghia Moghadam, co-founder of Wildhouse